BRAND STORY
Born from a vision to bridge the vibrant artistry of Paris couture with the colorful heritage of India, Lincoln Paris was created to transform how Indian women experience fashion. While deeply rooted in Banaras tradition and Delhi NCR upbringing, our journey takes flight across continents—uniting Paris runway sophistication with Indian silhouettes and sensibilities.
At Lincoln Paris, we design for inclusivity, creativity, comfort. We believe fashion should empower, not confine. Whether it’s a Western evening gown reimagined in breathable fibers, or a fusion kurta with Parisian tailoring, every piece is crafted to feel effortless yet extraordinary. Our aim? To bring runway elegance into everyday wardrobes—from high streets to modern homes, from festive gatherings to corporate meetings.
Lincoln Paris stands for more than style—it stands for confidence in comfort, inclusivity in elegance, and creativity without borders.
GAURAV DUBEY
– Founder & Creative Visionary
Raised in Delhi NCR and originally hailing from Banaras, Gaurav’s academic journey through business administration laid the foundation for entrepreneurship. But his true passion radiated outside lectures: a lifelong fascination with global fashion, runway trends, and the textiles that shape them.
From watching Paris couture showcases to studying Indian draping techniques, Gaurav envisioned a label that would merge these worlds. He dreamt of Indian women wearing Western silhouettes with the ease of their everyday garments—celebrating artful design without compromising comfort. That dream became Lincoln Paris.
Even though he dreams in Paris couture and runways, you'll usually find Gaurav sparking Lincoln Paris’s next collection—chai in one hand, eyes in design mode.
DEEKSHA KULSHRESTH
– CREATIVE HEAD
She once thrived in litigation—an unconventional start for a fashion curator. While many didn't grasp the fusion of legal advocacy and textile artistry, it’s the tension between them that defines her unique vision. After volumes of case law and courtroom debates, she spends her days crafting patterns, selecting styles, and bringing the next collection to life.
As an advocate in court and beyond, she champions—not just legal rights, but the right for every Indian woman to express, feel comfortable, and be unapologetically herself through fashion.