About Us

Our Story — The Soul Behind Lincoln Paris

Every story begins with a dream, and the story of Lincoln Paris was born out of friendship, vision, and a shared belief in the power of women. 

Coming from a law background, Deeksha Kulshresth- Creative Head, always believed in equality, dignity, and fairness — values that extend beyond the courtroom and into everyday life. 
While Gaurav Dubey - Founder, hailing from the vibrant city of Banaras, carried within him the artistry, colors, and cultural richness of Indian craftsmanship.

What brought them closer wasn’t just their friendship, but a shared dream — a vision to redefine luxury fashion in India. They often spoke about how fashion in metropolitan cities was synonymous with privilege, while women in smaller towns were often deprived of access to high-quality, luxurious designs. They wanted to change that.

And so, Lincoln Paris was born — not just as a brand, but as a movement to make *luxury accessible, inclusive, and meaningful. Our mission is simple yet powerful: to bring global-quality fashion to every doorstep in India. We believe that every woman, regardless of where she comes from, deserves to feel elegant, confident, and celebrated.

At Lincoln Paris, we craft collections that blend international aesthetics with Indian sensibilities. Each piece is designed with precision, love, and a deep understanding of how fabric and form can empower. From Banaras-inspired textures to Parisian silhouettes, our designs reflect a seamless union of tradition and modernity — much like the story of our founders.

For us, fashion is not about trends; it’s about identity. It’s about acknowledging every woman — her strength, her grace, her individuality. We don’t believe in the so-called “standards of beauty.” We believe beauty is diverse, real, and unique — just like every woman who wears Lincoln Paris.

Because at the heart of Lincoln Paris lies one belief:
Every woman deserves the best — luxury that feels like her own.